In 1949 Kihachiro Onitsuka began manufacturing basketball shoes in attempt to help improve the self esteem of young Japanese men after the war.
SEVENTY years later I am sat in the ASICS European Headquarters in Amsterdam, an amazing modern building softened by its bamboo panels and decorated with models of its training shoe as it has evolved over the decades. An interior that gives a real sense of history, growth and forward thinking.
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